Last Day of Google Analytics Old Interface

  • 0
  • July 17, 2007

Today is the last day that webmasters can use the old Google Analytics interface.

In case you haven’t quite found your way around the new interface I wanted to remind readers about the Google Analytics tutorial we released last month as well as the second part where we answered your questions.

If there are any more questions, now is the time to ask!

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.


    Booooo. I actually liked the old analytics better. The new ones arent as accurate. My server has its own analytics built in and reports much better info than the new Google version. For example, I get totally different keyword searches. The old Google Analytics keywords matched my servers keywords. Obviously Google is pulling different info, possibly from their searches only, and my server picks up ANY keyword searches. OK, maybe its not bad. I now have more data, more info, and more keywords to crunch.

    Regardless, Google is still quick and easy to use.

  • Daniel Foster

    It is a shame to see the old interface go. I prefer it over the new one. I find it much easier and faster to find my what I need in the old interface. I can just take a glance at it and get a good overview of my site. When you have close to 50 websites, this saves a lot of time. I wish Google would reconsider and let the old interface remain an option.

  • John King

    I greatly dislike the new interface.. Luckily I’m almost finished with my own analytics platform. It doesn’t do even close to as many things as Google’s however it gives me accurate reports on whether people came from Google CPC, or Yahoo CPC. It also tells me if people came from the first page on or the 3rd page of Oh also it gives me accurate stats on conversions! Really it gives me all the stats I tend to track.. I guess I’ll leave analytics on if I want to check monitor type and geo location settings.

  • Shimon

    I will miss the old interface. Even though I liked new one from the first look, still i’m using old one, because i’m more used to it, it has more clear reports by hours and some other are easier to use also.

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