Google controls 37% of UK traffic, can you say monopoly?

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  • April 28, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Hitwise today brings us news that not only does Google have a 90% market share of the UK search market but they control 37 percent of all web traffic as well.

A monopoly exists when a enterprise has sufficient control over a particular product or service to determine significantly the terms on which other individuals shall have access to it. How much does Google have to grow before they have a monopoly over web use in the UK?

Trademark rules

Another interesting figure from Hitwise is that next weeks trademark rule change is going to cause a drop in traffic of 7.6% to affected brands. It will take some time for this traffic drop to occur for most brands but 7.6% is a big drop in traffic, especially if it comes with a 7.6% drop in revenue too.

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