Google News indexing Yahoo PPC ads

  • 1
  • September 24, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

The top story on the front page of Google News in the UK was
displaying the following snippet earlier today:

If you are a homeowner, visit the Loans4 website to see which loan you
qualify for. Compare over 30 insurers to find the cheapest car
insurance quote. …

The nature of the story meant that posting a screenshot would be in
bad taste so I’ve included a screenshot below of the result on several
other stories. You can see the issue for yourself at this link.

Google News

It seems that Google News is indexing the content of some Overture PPC
ads on the website. The PPC ads are directly above the
content of the story in the page code (the site positions them to the
right using CSS) so appear in the snippet of text Google uses.

Have you seen more examples of this?