Google Only Shows One Organic Result To iPad Users

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  • May 9, 2013

We all know that the click through rate on the search results declines pretty quickly the lower you rank on the page but most of the CTR studies have not really looked at different devices. With the rise of tablets and the fact that by the end of this year there will be around 200m iPads in existance we can’t ignore how Google displays results on these devices.

Have a look at the screenshot below for an average commercial query and notice how Google only shows one full organic result above the fold and just the title of the next one. This screenshot isn’t trimmed down, that’s the full visible screen. I’m sure people scroll on tablets and it’s easy to do that but Google really needs to get a grip of themselves and remember that adverts are not content.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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