Google Rakes In Visitors From Hoax Marketing

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  • June 11, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Google has been very clear in the last few weeks that they want to protect their users from seeing fake or hoax stories. They discourage the user of hoax marketing and want people to show prominent disclosures next to any fake materials.

This rule however only seems to apply to small web publishers, when it comes to big sites like YouTube this rule doesn’t seem to apply.

Millions of people have viewed the videos below in the last week and no doubt a large number of them actually believed mobile phones could cook popcorn. Wired magazine even took the trouble of asking a physicist for his expert opinion on the matter.

These videos are far more dangerous than a hoax news story because they are affecting peoples daily lives and behaviour. Videos shot in this style are hugely believable and a large number of people will have been sucked in by them.

So Google, when can we expect to see some kind of disclaimer added to the videos and will all links to the videos be devalued? Or is this a case of “all websites are equal, but some are more equal than others”.

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