Google starts showing full page previews in search results

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  • October 6, 2010

Google is today testing a major new layout to their search results – full page previews of the target site and blue backgrounds behind the search results when you hover over them. Click the image below for a full size version.

One of the fascinating things about this is that they are highlighting certain sections of the page in orange and expanding the text to provide a snippet of information. This shows that they have the technology to know exactly where a piece of text is on every single web page. The snippets highlighted are not always the same as the snippet in the search results.

The size of the preview seems to be pretty much the full page although some longer pages are cropped at the bottom. You can click anywhere on the preview to take you directly to the site.

In addition to this they are now showing multiple results from the same site without indenting the results – see how has 1st and 2nd for the query above. This change follows a similar one they did in August Google to start showing more results from one particular site when users entered a brand related query.

Look how has 2nd & 3rd for the query above.

This new change is for non-brand queries as well. We have seen sites occupying 2nd, 3rd, 4th and 5th for some queries! Thanks to Digital production agency for point this one out.

To be 100% clear – this is not a plugin. I’m using Google Chrome incognito mode with no plugins installed.

Screenshots via digital agencies.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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