Google Suggest now with links & AdWords

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  • May 21, 2009

Google is adding some interesting new features to Google Suggest, the drop down box that appears when you start typing a query into the search box.

The first change is that as soon as Google figures out you might be performing a navigational query it will show a URL to click so you don’t need to actually perform a Google search.

google-suggest

The second feature will include paid search ads on AdWords directly into the suggested results.

Having studied how normal people use browsers and the Google search box I don’t think this feature is going to get much use. A lot of people position the cursor in the box and then look at the keyboard to type the query before looking back at the screen once they have finished.

What is interesting is that you can now use AdWords to take a searcher from their target site to your own without them ever performing a search.

Wonder how long it will take for AdWords to start showing up in Google Chrome when you type a query?

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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