Google is adding some interesting new features to Google Suggest, the drop down box that appears when you start typing a query into the search box.
The first change is that as soon as Google figures out you might be performing a navigational query it will show a URL to click so you don’t need to actually perform a Google search.
The second feature will include paid search ads on AdWords directly into the suggested results.
Having studied how normal people use browsers and the Google search box I don’t think this feature is going to get much use. A lot of people position the cursor in the box and then look at the keyboard to type the query before looking back at the screen once they have finished.
What is interesting is that you can now use AdWords to take a searcher from their target site to your own without them ever performing a search.
Wonder how long it will take for AdWords to start showing up in Google Chrome when you type a query?