Most of you probably heard about a certain article published on Money.co.uk recently. Matt Cutts from Google promised to take action and it seems like this action has now been taken.
My guess is that Google has applied a filter to ignore all the links pointing to the fake story and has added a penalty to the site.
My opinion is that if you want to make up some fake linkbait you need to make sure that Google (or anybody else) doesn’t find out it’s fake.
Matt says they don’t want to be the “truth” police. Matt says it was different than a prank like April Fools. It was more deceptive than that as it had no disclosure that it was fake. Matt looks at it then as more intentional than accidental.
Matt says to not take any action on a story that is fake like that one was would be irresponsible. He sees it as an attempt to get links even if you have to “lie” about it and feels that is just wrong. In reality, it was a move to protect Google users from lies and deception.