Gumtree’s #UpcycleRevolution, #NextBloggerIsland and TAM Airlines

  • 0
  • June 12, 2015
Carrie Rose Balloch

Carrie Rose Balloch

Digital PR Strategist

Café Pele tests whether yawns are in fact contagious

To kick off today’s post on our favourite PR campaigns of the week, I bring you the contagious billboard which will make you yawn.

Coffee company Café Pele started an epidemic of yawning among train commuters in Portugal with their billboard. The campaign was created using the data from a study by the University of New York, which stated that 70% of people yawn when they see another person yawning.

Off the back of this research Café Pele created a yawning billboard to see how viewers and passers-by reacted and to test whether a yawn is in fact contagious.

Gumtree #UpcycleRevolution Blogger Challenge

National Recycling Week takes place at the end of this month (June 22nd-25th) and brands are jumping on this event, encouraging people to use their old materials and run down furniture to create something beautiful for their home or garden.
Gumtree – the UK’s best classified site for users to sell their second-hand items – created a challenge for bloggers around this event. Each blogger was given £100 to spend on the site to buy second-hand furniture to upcycle or repurpose it, and take it to their event where expert upcycler Max McMurdo would attend to judge each piece. The best blogger submission will be given £500 to donate to a charity of their choice.
We think that this is a great way for bloggers to interact not only with the event, but also with the brand all in the name of a good cause.

To see some of the submissions and the transformation between their before and after pictures, follow the hashtag #UpcycleRevolution

Upcycle ImageUpcycle 2

TAM Airlines features YOU in their on-board magazine

According to TAM Airlines, on-board magazines feature generic content, and are very rarely read and very easily forgotton. To combat this and in order to help people to remember their on-board materials, they created the Ownboard magazine.

Taking data from each passenger’s social profiles as they booked their flights, TAM airlines personalised each of their magazines, providing readers with material of interest to them, based on information from their social profiles.

Personalisation is key to this campaign, and as such it will certainly get them remembered.


Fashion retailer Next took a blogger event to the next level, taking a number of high profile fashion and lifestyle bloggers to Osea Island for the perfect break. With yoga classes on the beach, baking classes with professional chefs, and home design ideas, the Next Blogger Island campaign certainly made me jealous.

Over the past week, the bloggers shared their pictures on Instagram, Facebook and Twitter using the above hashtag. A few shared videos of their time on their personal Snapchats, helping to send their readers and fans to Next’s site to view the items featured.

This is a great way to work with key influencers on social, sharing their time with the brand and building trust with their readers. You can view people’s pictures by searching for #NextBloggerIsland, and click on their handles to check out their blog posts.


Paddy Power Protection: The English are coming

Our last campaign of the week features a bubble wrapped dog and a bit of controversy. As usual, Paddy Power have surprised us with their latest PR stunt.

A bit of history – back in 1995 an international football friendly took place in Ireland with the England football team. As the English fans arrived and walked down Lansdowne Road, a riot occurred forcing the referee to call time on the match.

Last Friday, Ireland and England played again for the first time in Dublin since the 1995 riot. So what did Paddy Power do? Protect their shop with bubble wrap warning everything that the English are coming!

They even protected their bird…

Paddy Power 1
Paddy Power 2

Free of charge. Unsubscribe anytime.