Kerry McGreene

Kerry McGreene

Digital PR Executive

The weekend is almost upon us (woohoo!), which means we have another week of fabulous PR campaigns from around the world to share with you! These are our favourites.

Totes under the microscope

Handbags are a natural extension of any lady’s arm. But do you know how much bacteria can actually breed inside them?

Online beauty retailer escentual.com sent four beauty bloggers’ bags off to the Microbiology Department of London Metropolitan University, to go under the microscope to see how dirty there were.

The results were absolutely shocking! Most of the bags tested positive for infection-causing bacteria, such as serratia, enterobacter, aeromonas, and staphylococcus epidermidis – which can be just as nasty as they sound!

One bag also tested positive for salmonella – a known cause of food poisoning. So what did we learn?

It’s time to clean your bags!

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Man Tax

According to a recent study by the New York City Department of Consumer Affairs, women face gender inequality in at the checkout, too. Research found that women pay 7% more than men do for certain products.

To highlight the gender discrimination towards women, Soho Pharmacy in New York introduced a 7% “Man Tax” for all male shoppers, allowing women to shop tax free!

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The stunt caused a lot of controversy, with some praising the ‘Man Tax’ while others viewed it as sexist. What do you think?

Saving for the future

Like many people my age, saving for a pension isn’t something I thought I needed to prepare for just yet…Aviva’s latest PR campaign proves how wrong I was!

Following their pensions advert, which highlights the difference that a pension can make to quality of life, Aviva have developed an online ‘Shape my Future’ tool.

The tool gives you an estimate of how much money you’ll need each week when you retire, based on your lifestyle and future plans.

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Kinder Eggs break the law

Haggis, Kinder Eggs and Blueberry Nutri-Grain bars are everyday foods that us Brits don’t even bat an eyelid at – however, in countries all over the world, these foods are actually illegal.

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Pokies.net.au created an infographic that reveals the countries where seemingly innocent foods are actually on the wrong side of the law, showcasing cultural differences when it comes to unacceptable products. A few facts that we found particularly surprising are:

  • Chewing gum is illegal in Singapore
  • Samosas are illegal in Somalia
  • Blueberry Nutri-Grain bars are illegal in Norway, France and Finland

World Mental Health Day

Monday, 10 October marked World Mental Health day, and many brands worked hard to creatively banish the stigma surrounding this issue.

The NHS partnered with one half of RizzleKicks, Jordan Stephens, to collaborate on an anti-stigma music video #IAMWHOLE. The video, also starring James Corden, Ed Sheeran and Dermot O’Leary, hopes to raise awareness on social media through posting a selfie with a circle on your hand.

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