Haptic VR gloves, arty documentaries and #Project84 – Our favourite PR campaigns this week

  • 2
  • March 29, 2018
Yvonne Bernhardt

Yvonne Bernhardt

Digital PR Executive

Although this week has been short, it hasn’t failed to surprise us with some incredible PR stunts that drew attention to some serious (and one not so serious), and arty topics. Here’s our selection of the best PR campaigns this week.

The National Gallery of Prague’s “Touching Masterpieces”

Usually, when you go to the museum, you’re not allowed to touch anything – I bet we all know someone that stepped too close to a work of art and unintentionally set off the short alarm at some point.

In an attempt to give blind and visually impaired people access to the art pieces they exhibit, The National Art Gallery of Prague has teamed up with Geometry Prague, Neurodigital and the Leontinka Foundation to develop haptic Avatar VR gloves. The gloves allow people to virtually “touch” famous sculptures like Michelangelo’s David – an incredible way to make art accessible for everyone.

The National Gallery of Prague’s VR gloves

Photo: Source

Julia Dovlatova, creative director at Geometry Prague said:

“Through curiosity, pursuit of innovation and a passion for creativity, we realized that specially-adapted haptic technology could open doors to a unique art experience for the blind. “Our collaboration with NeuroDigital helped us fine tune haptic gloves to ‘see’ art through virtual reality touch.”

You can find more information here.

CALM’s #Project84 draws attention to male suicide

Every week, 84 men in the UK take their life – that’s 84 men per week. To shine a light on those tragic statistics and to promote a public discussion on male suicide, the charity CALM (Campaign Against Living Miserably) started the campaign Project 84.

CALM's male suicide awareness campaign

Picture: Source

Each single statue represents a man who decided to end his own life. Friends and family members worked together with American artist, Mark Jenkins to model these after the men in their lives they have lost.

The campaign runs alongside a petition to improve suicide prevention and bereavement support, which you can find here.

Björk and Jesse Kanda to star in WeTransfer’s first episode of their documentary series “Work in Progress”

Parting from the insight that most WeTransfer users work in the creative industry, the service provider has launched a series of documentaries about creative collaborations.

The artists to star in the first episode are none others than Björk and Jesse Kanda, who have worked together on the video for “Arisen My Senses” from the musician’s latest album “Utopia”.

On their website, WeTransfer states the following:

“Our Work In Progress series looks at how collaboration really works. We want to go beyond behind-the-scenes, and tap into what creativity looks like, sounds like and feels like. We don’t claim to explain it; this is not a practical, how-to guide. But by showing how creative minds see the worlds around them, and understand each other, we’ll window onto some of the magic and the mystery.”

The film explores the hybrid collaboration between the two artists and gives an interesting insight into their friendship and work ethos.

Pornhub gifts free premium membership to residents of cities with rude names

Ever heard of cities like Bitsch, in France, or Dildo in Newfoundland? No?

Well, Pornhub decided to shine a light on these “Premium Places” and gift residents of those cities with a lifetime premium membership – right in time for Easter.

Rude town names

Photo 1: source Photo 2: source

Pornhub VP Corey Price said:

“With the proliferation of online adult entertainment, many people have become very well-versed in its vernacular and sexual sayings. Unfortunately, this has made towns with sexually suggestive names the butt of many more jokes. Here at Pornhub, we think a name is worth celebrating, rather than subjecting to incessant ridicule.”

That rounds up our favourite campaigns of the week! For further PR inspiration check out last week’s post  which featured avocado Easter Eggs from Waitrose, free breakfast at Carluccio’s and much more.

Happy Easter everyone!