Heatmap of a Digg front page – Diggers blindly click on anything

  • 1
  • June 17, 2009
Patrick Altoft

Patrick Altoft

Director of Strategy

Last week we covered a story about Malware & SEO hacking hits UK government, schools & universities which ended up on the front page of Digg.

Ritchie the author of the post has emailed me the following image (they use some kind of heat map package) showing that visitors from Digg seem to click like mad anywhere on the page even when no links are present.

Digg Heatmap
Considering social media visitors only visit for a few seconds we can only conclude that they arrive on the page and then click frantically for 3 seconds before leaving again.