How Google Can Detect InLinks

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  • November 20, 2008

Everybody is talking about InLinks today. I’ve had access to the system for quite some time but haven’t ever bought or sold a link using it.

Before you get too excited about the opportunity please take some time to actually evaluate the sites offering links. You get to see the post title and a snippet of text before you purchase so it’s not hard to identify the site.

When I first took a look at the system I found that Engadget and Gizmodo were both selling links for $10 per month. Fantastic! Of course it was just scraper sites purely made for selling text links.

Secondly take some time to think about the nature of InLinks compared to normal blog links. A normal blog post has links added at the point of publishing – they don’t have keyword rich links added 6 months down the line.

You won’t get a penalty for adding external links to your old blog posts but it would be easy for Google to give them less weight.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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