How Google is handling the UK earthquake

  • 0
  • February 27, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Last night a 5.3 magnitude earthquake hit the UK and this morning millions of people are probably searching Google to find information on the subject.

Google has what’s called a query deserves freshness algorithm that detects when search volume increases and news sources all start writing about a subject.

This algorithm then pushes fresh articles into the top 10 organic results.

Today this doesn’t seem to have kicked in at all so far. There are only 2 news results on Google.co.uk related to this earthquake and none of the natural search results are related to it. Expect this page to change dramatically today as people arrive at work and search volume increases.

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