How to create very high value citations for Google Local

  • 1
  • December 17, 2010
Patrick Altoft

Patrick Altoft

Director of Strategy

Google Local works based on citations and the more citations you have the higher your listing will rank. A citation is basically a mention of your business address of phone number on a website that Google trusts as a data provider.

The standard advice for ranking higher in Google Places is to list your website in as many of the major citation providers as possible which is a good strategy until all your competitors do the same thing. Citation building is the same as link-building, you need to get the sort of citations that your competitors can’t get.

One of the best ways to do this is to build a custom relationship with a partner which is trusted by Google to give citation data but in a sector not directly related to yours. As an example if you had a chain of restaurants you could approach a hotel reviews website and pay for a sponsored section on each of their city & town pages listing the 3 nearest restaurants from your chain.

The best way to demonstrate this is to show an example of how Halfords citations are being pulled from the excellent website. The site has a very useful feature where it shows the nearest Halfords to each campsite so that caravan owners can buy spare parts etc.

If you have a look at the place page for Halfords you can see that Google is pulling all of the data from the source site into the Halfords listing as a citation.

Now obviously Halfords and are not intentionally trying to do this to get citations, they have a very useful feature and Google is misinterpreting the page data.

However I’m sure you can see how there is a lot of potential for this to be intentionally abused by people who are willing to pay websites purely to get lots of valuable citations.