How to identify your sites worst pages

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  • February 19, 2010

The worst page on a website is the last page that a visitor looks at before they leave and unless that’s the final page in your checkout process you need to be looking at ways to improve it.

An easy method to identify pages that are causing your visitors to leave is to order your Google Analytics content report by “% Exit” but this doesn’t really help because you get loads of pages with 2 visitors and one left straight away giving a 50% Exit Rate.

What we do is to add a filter to only include pages with more than 50 page views which results in a nice list of your worst performing pages. The next step is to identify the problems with them which we will address in another post.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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