How to launch a new website

  • 1
  • April 23, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Launching a new website is so amazingly hard that most people have sleepless nights for weeks before and still end up making a mess of it. Hopefully some of thet resources and articles below will help.

The key is that you have to drive a huge amount of traffic and you can’t do it via search or any other method – it has to come from getting links from popular news sites, blogs or perhaps social sites (although these users are less loyal). This is the only way your launch will be a success.

My main aims when launching a new website are as follows:

  1. Get as many links as possible
  2. Get as many visitors as possible
  3. Get as many subscribers to a blog or news feed as possible

These aims are pretty simple but it is amazing how many people don’t think about them. It is very important to take advantage of your initial storm of publicity to build some foundations for future success. The links you build from your launch will help your search engine rankings for years to come. The subscribers you build in your first week are the people who will help grow your brand for the next 5 years.

Successfully launching a new website has been described as an art form. By breaking it down into a series of small steps you can turn it into more of a science and make your chances of success much higher.

I’ve seen so many site owners that spend a huge amount of money building a site and then don’t have any budget for a massive viral launch. With hundreds of millions of sites being launched every year how do people expect to get traffic without doing some work? In my opinion the budget for marketing a site in the first month should be equal to the budget for building the site in the first place.

Read the articles below to learn more

From Branded3
How I built 10,000 links in 3 weeks
How I built 50,000 links in 11 weeks
Website migration guide: building an SEO checklist for moving your site

A series I wrote at E-consultancy

How to launch a new website – design & creation
How to launch a new website – pre-launch
How to launch a new website – launch week
How to launch a new website – post launch

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