How to Ensure Your Digg Story Gets a Thumbnail

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  • December 4, 2007

Digg launched a new images section yesterday with some interesting new features for all areas of the site, not just the images section. As well as a clever duplicate image detector every story in any section is allowed a thumbnail.

When a user submits a story to Digg the page is analysed to find compatible images and Digg then allows the submitter choose a thumbnail to go with the post.

You can see how eyecatching the thumbnails are by looking at the screenshot below:

Digg images

As you can see a submission in the upcoming queue with a thumbnmail has a huge advantage over a submission without a thumbnail.

How to make sure you get a thumbnail

The Digg thumbnail algorithm seems to follow a similar pattern to the Google News thumbnail system. Here are some simple rules to follow:

  • Make sure the image is a jpg. I have yet to see any other formats being supported however this may change
  • Images will be resized to around 160 pixels wide x 120-160 high
  • Use stunning images otherwise the submitter might not bother with a thumbnail

Unless you have an image that can be resized to between 160×120 and 160×160 Digg will not offer the submitter a thumbnail to go with the post unless the submission is an images submission rather than in the news category.

If you have a number of images on your page and want to force submitters to choose a good one you could make some of them a non-compatible aspect ratio but the best tactic is to make sure that every post has at least one compatible image and let your readers do the rest.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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