How to view actual goal numbers rather than percentages in Google Analytics

  • 1
  • March 11, 2010
Patrick Altoft

Patrick Altoft

Director of Strategy

I’ve never understood why Google Analytics shows percentages rather than actual numbers in the “Goals” report when you are looking at traffic sources. The information below is good but it’s a lot better to just see the numerical amounts.

Luckily there is an easy way to show the amounts, if you are at home using custom reports. Simply set up the report using the dimensions below and the information will be available straight away.

The screenshot below shows the final report.