gets Dragons Den funding

  • 1
  • November 19, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Despite not ranking for it’s own name on Google*, online takeaway website won £100,000 of funding tonight from 2 of the Dragons on the BBC’s Dragons Den.

Hungry House

Duncan Bannatyne and James Caan invested for a performance related stake of 25% each with a 20% stake to be returned if targets are hit.

The site is still very new and doesn’t cover many areas outside London but it’s interesting to see Dragons investing in affiliate sites again, even one like this where the potential revenue is only 9% of a sale which probably averages around £15.

What do you think about the site?

* Since the program finished 2 hours ago the site has come from nowhere to 1st for the term “hungry house”. Google using query and toolbar data to correct itself in real time?