Ice cream celebrations, seeking thrills and things going POP!

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  • July 3, 2015
Sophie Jackson

Sophie Jackson

PR Executive

This week, summer has truly arrived! In our weekly PR campaign meeting, it was no surprise that most of the campaigns brought to the table were summer-themed! With that in mind, we picked out a quintet of campaigns based on Wimbledon, exercise and ice cream!

From ‘I do’ to ice-cream

The news of same-sex marriage becoming legal in America took the world by storm at the weekend and rightly so! A victory which will go down in history was celebrated by many brands; renowned ice-cream makers Ben & Jerry’s were one of them.

To celebrate the momentous occasion, Ben & Jerry’s have renamed their Cookie Dough ice cream to ‘I Dough, I Dough’ in honour of the Supreme Court’s decision for the whole summer.

Jaguar capture Wimbledon emotions

Feel Wimbledon is Jaguar’s latest campaign to show the extent of people’s emotions throughout the Wimbledon tennis tournament, comparing the feeling of watching a huge world-class sporting competition and driving a top-of-the-range Jaguar.

This fantastic campaign will see a select few Wimbledon spectators given biometric cuffs to wear while they are watching the matches. These will measure heart rate, motion and audio levels. They will also be monitoring atmospheric and sociometric levels to add weight to the campaign. As you can imagine, all the measures went crazy when Dustin Brown beat two-time Wimbledon Men’s Champion Rafael Nadal yesterday!

We can’t wait to see how this campaign plays out and will be monitoring it daily!

Going… going… gone!

Self-storage company Boxman decided to use their boxes for charity and ask London-based celebrities, sportspeople and vloggers to donate one of their most treasured items. They sent the boxes back to Boxman, who then launched an online auction on their website.

They received donations from a handful of Made in Chelsea stars, Zoella, Benedict Cumberbatch and many more. With all the amazing donations, they must have raised thousands of pounds for the Teenage Cancer Trust, as Benedict Cumberbatch’s items alone raised over £2,500!

Disney promote healthy living

In a survey of 1,000 parents, 56% said they wanted more resources to make healthy living easier. Over a third of children in the UK are overweight, yet 79% of parents with an overweight child do not recognise that they are.

Disney want to help change this; they have teamed up with Change4Life to launch the ’10 Minute Shake Up’ campaign to encourage children to have 60 minutes of exercise a day. Evidence shows that some children have a unique bond with Disney, so it’s a great way to get them active!

They even got Ricky Wilson for the Kaiser Chiefs involved by letting him produce his own 10-minute routine. The activities are based around four Disney stories – Big Hero 6, Frozen, Monsters Inc. and Toy Story. Parents can sign up for a free pack, which will include activity cards and a team poster.

Propercorn takeover!

From the 2nd to 11th July, gourmet popcorn company Propercorn will be taking over the streets of London with their peloton of popcorn bikes and buses.

Involving set designer Rachel Thomas, Propercorn have designed colourful graphics for tube stations, bus stops, buildings and phone boxes. They also have two POP-ups in London in Shoreditch and Brixton, which have huge vending machines full of 15,000 packets of popcorn! The best bit… they’re free! So, if you get a chance, head down to see them and, girls, you even have a chance to get your nails done!

It’s all part of a larger campaign which will be travelling up and down the country over the next six months, so keep an eye out!

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