Igloo to rent, a night in a luxury treehouse and applying to be a Lego builder

  • 1
  • January 29, 2016
David White

David White

Head of Content Marketing

We are waving goodbye to January in the office today with Pick ‘n’ Mix and a selection of our favourite campaigns from this week.

Airbnb’s Boutique Winter Igloo for two

After this week’s record breaking blizzard in New York, a guy in the city built an igloo and listed it on Airbnb for $200 a night for two. Mr Horton of New York advertised his blizzard creation on Twitter and received three enquiries to stay before he announced Airbnb shut the igloo down for not meeting occupancy standards. However, they were nice enough to say it looked well-constructed.

High authority sites Mashable, ABC news and the Telegraph jumped on the news that Airbnb didn’t want people to stay in the boutique igloo; we have to congratulate Airbnb for yet another great PR stunt!

Virgin Holiday’s South African Treehouse

Virgin Holidays unveiled a luxury South African-style treehouse on the South Bank in London on Monday (25th January). The 35-foot high structure boasts a dining area and bedroom furnished with a bespoke South African design. If you weren’t already impressed, it also has a roof terrace for guests to admire the views to St Paul’s.

Some lucky individuals were fortunate to win a night’s stay in the treehouse with their own private chef for the evening. The impressive stunt was part of Virgin Holidays’ Dream Bigger campaign.

Virgin Holidays

Virgin Holidays treehouse

Wanted: Lego Model Builder

Merlin Entertainment, the owners of Legoland is looking for someone to build life-size models using the famous toy bricks. They have already hired 50 Lego builders and are looking for 20 more; we think this quite possibly be the most desired job ever!

The adverts says: “This individual builds Lego models in our off-site Model Shop – MMM Studios.

“Must have Lego building experience and be able to design and build sturdy, accurate, complicated, safe and installable Lego models for a wide variety of Legoland attractions including miniature scale models and/or life sized organic models from prototypes, diagrams or computer generated instructions.”

They also state the position requires “strong communication during design and building of models” as well as “good organisational skills to complete and document the project.”

Builders, don’t put the hammers down just yet, because not just anyone is eligible for the dream job; the candidate “requires previous experience in Lego model building and a good knowledge of Lego parts”. The interview is said to involve freestyle builds; we wish anyone applying good luck!

Lego Builder

National Geographic creates clockwork lion

National Geographic channel Nat Geo Wild revealed a lion sculpture made of clockwork parts yesterday (28th January) at London’s Trafalgar Square.

The statue has been added to the famous pride of four lions at the popular tourist attraction. The sculpture consists of more than 500 clock parts and took over a month to make. The creation aims to communicate that ‘time is running out’ for Africa’s wild lion population, which is sadly dropping in numbers.

Consumers viewing the statue are encouraged to take photos with the clockwork Lion to help raise awareness for the cause. If you’re in London next month, make sure you stop by to snap a picture – it’s not due to be around forever and will eventually be auctioned off to raise money for the Big Cats Initiative.

Trafalger Square

Volkswagen Trailer Assist Campaign

The last stunt for the week is by VW, they have designed an impressive trailer that turns into a car. It’s built with a one-way, see through shell that they can attach a car to – backwards. Fortunately there’s a driver in the trailer to help with the steering, giving the impression of a car being driven quickly, with accuracy in reverse. It’s certainly turned some heads. To view the full campaign see the video here: