Is Nokia Guilty of Blog Comment Spamming?

  • 0
  • October 20, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Disclaimer: I’m not in any way suggesting that Nokia is responsible for the comments listed below. They may have been made by an outside agency, well meaning loyal customer or even a competitor trying to sabotage them. This post is intended to present a collection of blog comments referencing the Nokia URL and discuss the issues involved.

Today I was moderating some comments on my mobile phone blog and spotted 3 comments from the same IP address of 81.149.107.196. All the comments were under different names but two had the same email address.

All three of them were promoting http://shop.nokia.co.uk and using the sort of language that kids use when they leave comments on YouTube.

A spam blog comment in my opinion is where a company enters a comment for the sole purpose of promoting a commercial service. When a company does this multiple times without disclosure and without using real full names one might assume they are trying to falsely represent themselves as consumers – something that is illegal under the UK Consumer Protection from Unfair Trading Regulations 2008 laws.

To be clear – as a blog owner I’m quite happy for companies to leave the occasional comment linking to their own products as long as they are upfront and honest about it. What bloggers don’t like is companies leaving comments under false names pretending to be a consumer to disguise the fact they are promoting something. This is unethical and according to the OFT may be illegal too.

To see if any other blogs had received similar comments I did a quick search on Google and found the following. Click the images to see the live blog posts.

The Register

Mobile Jazz

Trusted Reviews

The Nokia Blog

Symbian Guru

Engadget

Gizmodo

Cnet

Boy Genius Report

Esato, Daphne joined and made 2 posts. Both about Nokia.

2nd post on Esato

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