Is Seth Godin encouraging click fraud?

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  • August 22, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Seth Godin has come up with an post today encouraging internet users to reward great content by clicking on Adsense ads to say thanks.

In the article Ads are the new online tip jar Seth says that the economics of the web would change, presumably meaning publishers get more money from advertisers.

I’m sorry but as an advertiser I don’t like the idea of people who have no intention of buying a product clicking on my ads (or my clients ads). We set our prices according to ROI and we reduce prices when we stop making as much money – simple economics.

If every time you read a blog post or bit of online content you enjoyed you clicked on an ad to say thanks, the economics of the web would change immediately. You don’t have to buy anything (though it’s fine if you do). You just have to honor the writer by giving them a click.

We also ban ads from showing on websites that get lots of clicks but not a lot of sales……….

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