SEOmoz proves landing pages are hard work

  • 0
  • September 17, 2007
Patrick Altoft

Patrick Altoft

Director of Strategy

Bad news for those of you who were hoping the SEOmoz landing page contest would prove the end for long sales pages, this monster was the winner.

People who buy after viewing these pages must have a much larger attention span than me, I prefer the second placed page by Carlos Del Rio featuring Will.

Rand wonders why the conversion rates for people clicking through from the winning page were so much higher than Carlos’s entry, the answer is pretty clear to me – anybody who read through the whole of the page must be pretty certain they want to buy the product.

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