Bloggers revamp their wardrobe to raise money for Martin House!

  • 0
  • August 20, 2015
Sophie Jackson

Sophie Jackson

Digital PR Strategist

Here at Branded3, we have a great relationship with Martin House Children’s Hospice. Having sponsored their Colour Run last month as well as various contributions towards the charity in the past, we thought it was about time we organised our own event to help them out.

The team and I had a think about the best way to get the most out of the opportunity and we came up with the ‘wardrobe revamp’. Utilising our long list of contacts, we handpicked some of the region’s finest bloggers and invited them to donate clothes and money to a fantastic cause!

Twenty local bloggers came down to the Just Grand! Vintage Tearoom in the Grand Arcade in Leeds and helped raise £300 for this worthy cause. Before the event we built up the engagement for using #B3CharityRevamp on Twitter.

Just Grand

We expected our bloggers to bring a few items each to donate, but instead they brought huge bags of clothes between them! There were so many, we ran out of coat hangers and we had 150! The bloggers all seemed to have a great time, including Bee from Queen Beady;

Thank you again for inviting me. It was a fab event, really well organised & hopefully I will see you again soon at another.’

Queen Bee

C/O Kariss at Shy Strange Manic

On the night we had games and a charity auction, both included fantastic prizes for the bloggers to win! After getting in touch with a few different companies, we were fortunate enough to have some wonderful auction prizes donated. Candy Hero, Thorpe Park Hotel, Bibi’s Italian Restaurant, Woodhall Hotel and Spa and Martin House were all kind enough to donate items for the auction.

At the end of the night, each blogger received a personalised tote bag, donated by Snapdragon which were crammed full of goodies from companies such as Lola and Gilbert, Crabtree and Evelyn, Lipcote, Candy Hero, Taylors of Harrogate, Benefit Cosmetics and Propercorn.

Martin House

The event was a huge success. All the bloggers seemed to really enjoy it. Over £300 was raised on the night and hundreds of clothes were donated, which will add up to a lot of money when sold in Martin House shops!

Our guests are now starting to do posts about the event, therefore, as well as the money raised and clothes donated, Martin House will be gain some online coverage too, increasing awareness of the charity to all the bloggers’ audience.

Thank you to all the bloggers who attended and all the companies who donated items for the goody bags and auction!



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