Leeds Loves Search: Agenda announced

  • 1
  • April 16, 2018
Frankie Bisi

Frankie Bisi

Marketing Executive

Leeds Digital Festival kicks off today, with 156 events taking place from April 16th to April 27th. The largest of its kind in the North, the festival celebrates all things digital. Following on from the success of last year, Branded3 will once again host a half-day mini SEO conference: Leeds Loves Search.

Everything you need to know about Leeds Loves Search

  • What is it?

Leeds Loves Search brings together leading marketers from Leeds for afternoon of insight into PR and fake news, artificial intelligence, paid media, and technical SEO, looking at how all of this will impact Search in 2018.

  • Where is it?

The event will be taking place at Duke Street Studios from 14:00-17:00.

  • Who will be there?

There will be an audience of more than 100 marketers and speakers from Epiphany, Home Agency, Hermes, and, of course, Branded3.

  • Why does Branded3 run it?

We think it’s important to celebrate the thriving digital sector we have here in Leeds, and initiatives such as the Digital Festival provide a unique opportunity for marketers in the North to get together outside of London.

It’s the main reason why we enjoy running events such as Leeds Loves Search so much and why we decided to host our conference, SearchLeeds, here in the city.

  • Can I still get tickets?

Leeds Loves Search has sold out, but fear not – you can still get your hands on tickets for SearchLeeds. As with the Digital Festival, SearchLeeds is the largest event of its kind in the North and is a great chance for the digital sector meet, share, and learn in Leeds.

Leeds Loves Search agenda

14.00 – 14.25 – Arianne Donoghue – Paid Development Manager – Epiphany
Talk: The PPC robots are coming for your job
What it’s about: As we head from the Information Age into the Automation Age, the spectre of AI and robots taking our jobs is high in people’s minds.

In this talk, you’ll find out why and where you should be embracing automation and what sorts of things you should be doing to add value where the robots can’t.

14.25 – 14.50 – Neill Horie – Head of Artificial Intelligence Optimisation – Home Agency
Do you know if Alexa is lying to you?
What it’s about:
Neill and his team have spent the past year delving deeper into the intricacies of where AI assistants pull their information from and the impact and opportunities this brings for brands.

In this talk, Neill will discuss their findings – most specifically some of the eccentricities demonstrated by different AI Assistants, the accuracy problems they face, and how marketers can compensate.

14.50 – 15.05 – Break

15.05 – 15.30 – Emma Barnes – Senior Insights Analyst – Branded3

Talk Title: ‘Stop Making Crap* Decisions: 10** Ways to Fix your Analytics Data’.

What’s it about: Emma’s talk will be about Bad Data = Bad Decisions and include actionable advice for anyone who reports from GA (Sorry Adobe users) to make sure what they’re reporting on and making their actions based on is not complete rubbish.

15.30 – 15.55 – Stephen Kenwright – Strategy Director – Branded3
Talk: Redefining relevance
What it’s about: 
How important are links for SEO performance in 2018? What are the most important factors we need to consider when we’re building links? Steve will talk through two large-scale recent studies undertaken by Branded3, looking at ranking factors and link metrics – and how we can use these to drive better results.

15.55 – 16.20 – Panel questions 

Featuring our speakers and Guest Panellist – Shelley Walsh – Director – ShellShock UK

Shelley Walsh is the founder of ShellShock, a creative content strategy & production agency. She has over twenty years of professional experience in the creative, digital and marketing industry with business experience in greetings cards publishing and online dropshipping.

Shelley also loves to write about creativity, productivity and motivation at Creativity101.com where she publishes the Creativity 101 Digest – a reading list for creative minds

16.20 – 17.00 – Networking drinks 

We’re excited to attend some of the wonderful events that are happening over the next two weeks and see what this year’s digital festival will bring. If you’re attending Leeds Loves Search, we’ll see you on Thursday at Duke Studios!