The interesting thing for me is that these million visitors didn’t send many links to the story, only 61 at present. The best links came after the site issued a press release about how much traffic Yahoo Buzz sent and the story was picked up by TechCrunch and ReadWriteWeb amongst others.
Salon.com could have attracted a lot more links by publishing the release on their own site and syndicating it from there but all in all it is a great example of how a case study about your viral marketing can actually be as effective as the campaign itself.
It is also quite amazing that a story about how a 10 year old girl came up with a mnemonic to remember the planets is worthy of being featured on the Yahoo front page.
My Very Exciting Magic Carpet Just Sailed Under Nine Palace Elephants.