Leveraging your success Salon.com style

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  • March 17, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Some of you might have read about how Yahoo Buzz sent Salon.com over a million unique visitors after the story was promoted to the Yahoo homepage.

The interesting thing for me is that these million visitors didn’t send many links to the story, only 61 at present. The best links came after the site issued a press release about how much traffic Yahoo Buzz sent and the story was picked up by TechCrunch and ReadWriteWeb amongst others.

Salon.com could have attracted a lot more links by publishing the release on their own site and syndicating it from there but all in all it is a great example of how a case study about your viral marketing can actually be as effective as the campaign itself.

It is also quite amazing that a story about how a 10 year old girl came up with a mnemonic to remember the planets is worthy of being featured on the Yahoo front page.

My Very Exciting Magic Carpet Just Sailed Under Nine Palace Elephants.

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