London Pride 2016, Nissan doughnuts and Sunslides!

  • 2
  • June 24, 2016
William Hobson

William Hobson

Senior Digital PR Strategist

This week’s campaigns have quite a colourful twist – a few of my personal favourites have come all in the name of LGBT Pride Week 2016 in London. I don’t know about you but I certainly can’t wait to celebrate in style on Saturday.

Transport for London

Transport for London this week installed LGBT filters on traffic signals to show their support. The green man who tells you when to walk and when to stay put now has a boyfriend, too! They’re holding hands, forming the shape of a heart, to celebrate the city’s LGBT community.

Nissan Doughnuts

In honour of International Doughnut Day on June 3rd, Japenese car brand Nissan celebrated the day by uniting the delicious snack with the automobile industry’s version of a ‘doughnut’.

They covered the floor with over 2,800lbs of sprinkles and then coated 300 doughnuts by doing ‘doughnuts’, using one of their vehicles. We thought this was a really fun way to celebrate the day while still keeping it relevant to the brand.

Nivea ‘Sunslide’

Skincare brand Nivea have come up with another ingenious way to encourage children to wear sun cream. Last summer they created a doll to encourage kids to protect themselves and this summer they’ve come up with the Sunslide.

This is exactly what it sounds like: a giant slide that sprays factor 50+ extra water-resistant Nivea Kids sun cream on to children as they go down it. What a fun way to stay protected in the sun!

NIVEA SUNSLIDE from FCB Cape Town on Vimeo.

Carlsberg- Euro 2016

To coincide with the Euro 2016 on the launch of the England v Wales clash on June 16th, Carlsberg produced a tactical press ad in The Metro in which they posed as fake research company C.A.R.L.S.B.E.R.G., which instructed bosses to institute a 90-minute break at 2pm, so fans could watch the game.


In addition to this, former footballer and Sky Sports pundit Chris Kamara dressed up as an older gentleman and handed out free tickets for Euro 2016 to unsuspecting Tube Travellers.

Both of these campaigns were simple yet effective, showing how less is more when it comes to gaining great coverage and engagement.

Currys PC World

Another brand to jump on the Euro 2016 bandwagon was Currys PC World, who created ‘The Ultimate Home of Football’ in a branded Winnebago.

The camper van has been kitted out with the best tech goodies from Currys PC World and has luxurious seating, a kitchen and even a separate room for playing computer games. They are screening all 42 matches and fans can use the Winnebago to watch the game with up to nine of their friends!

Fans are challenged to snap a selfie with the camper van to be in with the chance of winning a Samsung 4K TV.

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