Most people think that linkbait is a quick solution to build a few thousand natural links in a week using social media sites.
My favourite type of linkbait is one that keeps building links for months and even years on end. This type of linkbait has no expiry date and will help your site far more than a quick article that hits the Digg front page. Long term linkbait helps your Technorati rankings much more as they only count links from within the last 6 months.
I’ve tried a few different long term linkbait articles on BlogStorm. The most popular were the Google Analytics Tutorial and the Ultimate Guide to htaccess. These attract traffic from Google and should continue to attract links for a few years as long as I keep them updated on a regular basis.
If the posts become really outdated I will probably rewrite the article and 301 redirect the old version to the new version. Most information on the web is totally out of date and yet still ranks well in Google – you don’t want to tarnish your brand by giving people incorrect information just because they found an article on your site written in 2004.
The promotion of long term linkbait is exactly the same as normal linkbait. You need to get your content in front of as many eyes as possible. The most important thing is your page ranks well in Google so that it can be found and cited by webmasters researching your target subject. In the first few days it helps to kick start the links by seeding your content on social media sites but don’t be too concerned if this fails – unlike normal linkbait you have a much longer window for success.