Looking at the Google anti-trust investigation

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  • February 24, 2010
Patrick Altoft

Patrick Altoft

Director of Strategy

Most news sites are reporting on the Google anti-trust allegations today after the European Commission launched an anti-trust investigation against Google after three online companies alleged that the internet giant’s search functions were penalising their businesses.

This case has a lot of background (you can read about Foundem here and here – they recently got a 10,000% search traffic increase overnight after Google apparently lifted some kind of penalty) but the interesting thing for me is that at least one of the sites wanting to take action against Google is one of the webs largest link buyers. I have a number of emails from them blatantly trying to buy links and their link profile to deep pages is probably made up of 90% paid links.

My suggestion is that if you are violating Googles guidelines in any respect you should probably keep quiet.

You can read Googles point of view here.

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