Love poems, Time to Talk Day and a candlelit dinner at Greggs: PR roundup

  • 3
  • February 2, 2018
Kristina Semonella

Kristina Semonella

Digital PR Executive

It’s Friday! Which means it’s time for our PR round up, where we share our favourite campaigns that have grabbed our attention over the last seven days.

As it’s the month of love, brands are starting to launch their Valentine’s Day campaigns – so let’s kick off with a couple of these for starters…

easyJet – #LoveSickSonnets

In the run-up to Valentine’s Day, easyJet are encouraging its customers to write love poems on the back of sick bags, and share on social media for a chance to win a pair of easyJet flights.

To enter, people have until the end of February to write their poem on a sick bag and then share an image of it on Twitter or Instagram with @easyJet using the tag #LoveSickSonnets.

EasyJet love poems

The campaign was inspired by a real message left by a passenger on a recent flight – the airline discovered that passengers have been noting down loving rhymes for other passengers to find. The idea is also backed by easyJet data, which reveals that over 29% of easyJet Flight Club customers are in long-distance relationships.

Tina Milton, head of cabin crew at easyJet, said: “Distance is said to make the heart grow fonder, but long-distance relationships are always hit with some light turbulence.

“We are challenging our customers to channel their inner Byron, Keats and Wordsworth and pen some romantic lines on the back of our passenger sick bags.”

Greggs – Candlelit Valentine’s Dinner

For one night only, the popular high street bakery is offering lovebirds the chance to indulge in a four-course meal in its stores this Valentine’s Day. Featuring a menu of classic Greggs favourites, including love heart garnished bakes, diners can also expect a romantic ambience and even a glass of prosecco for good measure!

The experience is only available at selected stores though, so check out if yours is on the list here.

Tapping into the Valentine’s Day conversation can be quite a challenge for PR’s as there’s so much noise around the national day, however both of these Valentine’s stunts have been well-received, gaining an abundance of coverage across a variety of publications.

Mind – #TimetoTalk Day

Thursday 1st February marked Time to Talk Day – a day that brings the nation together to get people talking, and break the silence around mental health.

The campaign received a huge amount of support across the nation, sparking numerous conversations over social media, with celebrities such as Ferne Cotton, Stephen Fry and Harry Judd also getting involved.

Everyman Cinema also supported the day, through banning films for one day at its Islington branch, to encourage people to talk openly about mental health. The cinema opened its doors for people to go in and start discussions.

Hoss Ghonouie, head of marketing at Everyman Cinema, said: “Instead of watching a film, we’re encouraging guests to come in and have a chat instead. We want as much talking in the cinema as possible.

“One in four adults experience mental health problems every year. So come down with a friend for a chat and a drink in support of Time To Talk Day.”

All of us at Branded3 took part in the #TimetoTalk Day too. You can talk about mental health anywhere, even at work.

Discount Displays – Brutally Honest Brand Slogans

Discount Displays’ latest campaign definitely caught our eye this week. The company took a handful of well-known brands and paired them with “honest” slogans. This was a witty and visual campaign, which played on the idea of “what would happen if a customer had the chance to choose a brutally honest brand slogan for a company?”

Airbnb – Stay on the Blue Planet II Sub

The BBC have teamed up with Airbnb to offer three lucky Blue Planet II fans the chance to win a once in a lifetime trip on the series’ research vessel, Alucia.

Hosted by Orla Doherty, the three budding explorers will get to stay onboard the Alucia for three days and two nights.

Ms Doherty said: “Having spent 500 hours in the submarine and countless weeks at sea filming the deep sea for Blue Planet II, the Alucia almost feels like my second home.’’

“I now feel privileged to be able to share this once in a lifetime experience with promising ocean heroes and show them the wonders of life in the ocean.”

For a chance to join this expedition, people are invited to explain what their ideal deep-sea adventure is and what they dream of exploring beneath the waves. Be sure to submit your application on the Airbnb website by February 10.

If you’re looking for some additional PR success stories, you can check out last week’s post which features campaigns from Peter DeVito, KFC, Costa, Swiss International Air Lines and Audi.