First, I’d like to take a minute to say happy May Bank Holiday!
Secondly, we have not been short of creative PR campaigns this week, so I hope you enjoy reading about them as much as we did picking them.
Renault Clio celebrated its 25th anniversary with love
There was no better location for Renault to celebrate its anniversary than in the centre of where France and England meet: King’s Cross! The company set up a gorgeous burlesque-style cage in the centre of King’s Cross and covered it with padlocks.
At the centre of the cage was the stunning new Renault Clio that was up for grabs if a passer-by managed to unlock one of the thousands of padlocks. There are 25 different prizes up for grabs from as many padlocks, ranging from beauty vouchers to holidays.
And, as a final stroke of genius, who better to launch the campaign than First Dates maître d’, Fred Sirieix?
LateRooms and the stags
Another subtle but clever PR campaign in London came from hotel reservation website, LateRooms, kicking off wedding season with a surprising stag stunt in London.
The company highlighted all the different scenarios that grooms to-be can find themselves in the morning after their party as part of the ‘Going to be a Great Night’ campaign.
The results were an eyesore, from passed out men in wedding gowns to ones tied to lampposts.
Judging by the photos, we are guessing that the campaign went down a treat with the stags, as well as the unsuspecting Londoners who spotted them!
Tourism Ireland welcomes new season of Games of Thrones
Yes, the new season of Game of Thrones kicked off this week, so we could not overlook the amazing PR campaign that helped HBO launch the new season.
To promote the different locations where Games of Thrones was filmed in Ireland, Tourism Ireland will be placing a beautifully carved wooden door at each spot for the next 10 weeks.
Knorr goes amor in their #LoveAtFirstTaste campaign
This campaign aimed to inspire millennials to think about the importance of flavour when cooking, testing 12,000 people on how flavour affects their daily lives… with varied results.
The theory was that people are more attracted to others with whom they share similar tastes. To test this, Knorr conducted a social experiment with a twist, pairing strangers on an unusually intimate first date, to see if their love for food could lead to something more.
Spoiler: it does!
National Geographic gives us a bear’s-eye view
Yellowstone National Park is a breathtaking land volcanic hot spot, featuring dramatic canyons, alpine rivers, and lush forests. It’s also home to the black bear, which is at the centre of the National Geographic’s new campaign.
Researchers attached cameras to two bears, showing visitors how bears react to tourists, how they go about getting food and how long it takes them to tackle terrains and slopes.
The results? See for yourself by clicking the linked image.