Cami Steele

Cami Steele

Digital PR Executive

Here we are again at the end of another week! From Romeo and Juliet on Instagram to tweeting for Murray to win Wimbledon, these are our favourite campaigns of the week.

Stay Puft Marshmallow Man

With the newest Ghostbusters having been released on July 11, Stay Puft Marshmallow Man has crashed through Waterloo station in London!

They’ve also installed a pop-up retail space that looks like a New York subway entrance. The hashtag #ghostbusterswaterloo has encouraged people passing through on their commute to share photos on social media.

Roads to Justice

roads

This campaign is a chilling one, but it is forcing people to take notice. The car in the photo belonged to a 25-year-old driver who was struck by an 18-year-old, who had previously snapchatted himself driving at more than 140mph.

Roads to Justice is aimed at securing harsher sentencing for drivers who kill or irreparably injure the other driver.

Romeo and Juliet in modern day

The Child Exploitation and Online Protection (CEOP) Command has launched a new campaign featuring Shakespeare’s Romeo and Juliet. It uses modern technology and social media to highlight the fact that while technology has evolved, children haven’t.

Their main goal is to get parents talking to their children about how to be safe in terms of relationships, sex, and internet usage.

Murray’s mosaic

murry

Andy Murray has taken the Wimbledon trophy home again, and this campaign is making people talk. Under Armour asked fans of Murray to tweet messages showing their support for the athlete, using the hashtag #MurrayWILL.

Over 1,500 fans got involved, and the mosaic was presented to Murray during his press conference on the day after his victory.

BFG Dream Jars

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I don’t know about you, but of all the books I read as a kid, Roald Dahl’s are the most memorable. The author would have turned 100 this year, and The BFG is set to hit cinemas on 22 July; to honour his birthday and the film’s release, dream jars have been set up all around Central London.

Celebrities, including Stephen Hawking, Maisie Williams, and Great British Bake Off winner Nadiya Hussein, have had their dreams captured in jars, which are displayed in places such as Trafalgar Square, St. Paul’s Cathedral, and the Museum of London. #BFGDreamJars is being used to share the photos.

The jars will be displayed until the end of August and will then be auctioned off to raise money for Save the Children.

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