It’s that time of the week again where we share our favourite campaigns with you. Now that we’re in December, the world of PR seems to be getting even more festive…
Carlsberg: Wishing you a ‘Hoppy’ Christmas
Today, Carlsberg have placed a 27-foot tall fir Christmas tree on the Southbank in London, to wish Brits a ‘Hoppy’ Christmas.
The tree has been fitted with candle-lit beer bottles and digital festoon lighting…and it’s even been kitted out with a beer-dispensing pump! Sounds like Londoners will be having a very merry time.
— David Lynn (@DavidLynn27) December 4, 2015
Direct Line: #MerryFixmas
Tis the season of goodwill and Direct Line is showing us just that in their current PR stunt! Throughout December, the Direct Line #MerryFixmas team will be touring the country, fixing the nation’s festive dilemmas.
On Wednesday, the team were in Leeds, so we at Branded3 decided to get involved and were lucky enough to get our festive dilemma fixed!
We Tweeted Direct Line asking them to bring some festive cheer to our office, and here’s what we got: a variety of lovely Christmas decorations and treats for us to spruce up our office. Thanks, Direct Line!
Be sure to keep an eye on their Twitter feed to find out which location they’ll be travelling to next; it could be a city near you!
To be in with a chance of having your problem solved, you simply have to Tweet Direct Line with your festive issue, using the #MerryFixmas hashtag.
Cadbury’s: #Cadvent Chocolate Grotto
As we explained in our blog post last month, on each of the 24 days of Christmas, Cadbury’s trucks will travel to different cities and open their doors.
With Liverpool and Bath being the first two lucky cities to experience this festive treat, we can now confirm that yes, everything inside is made of chocolate. Dreamy.
Thorpe Park: Grady Sisters Scare London Commuters
Commuters on the London Underground were given quite a fright yesterday morning! People making their way to work were accompanied by two chilling Victorian sisters dressed in period costume and wearing creepy doll masks.
Unsurprisingly, people took to social media to express their shock and intrigue as to what on Earth was going on, and it created quite a buzz.
It turned out that the creepy Victorian twins, reminiscent of The Grady sisters from the horror film The Shining, are part of a week-long marketing plan which will see the ‘living dolls’ roaming high footfall commuter areas across London.
The stunt marks the launch of the world’s first psychological theme park attraction created by Derren Brown, coming to Thorpe Park Resort in 2016.
SodaStream: Sugar Statues
Sparkling water maker, SodaStream, unveiled giant statues made of sugar outside the Houses of Parliament to illustrate the amount of sugar consumed through drinking fizzy drinks in the UK.
Three statues were created by food artist Jacqui Kelly using the total amount of sugar from fizzy drinks consumed per minute by three different age groups. The statue of a child was made using 44.5kg of sugar, while the teenager and adult statues utilised 158kg and 385kg respectively.
This is part of their #SugarSwapChallenge initiative, which has been created to encourage people to swap their sugary fizzy drinks for sparkling water.