MillionDollarHomepage still sends a lot of traffic

  • 0
  • January 18, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

It’s been over 2 years since the famous Million Dollar Homepage launched and, amazingly, it is still sending around 300 unique visitors per month to one of my clients.

Lings Lease Cars purchased a 900 pixel block for £400 in September 2005 and in the last 18 months since Google Analytics was installed (well after the initial burst of publicity) the site has sent 6,792 unique visitors.

Assuming the site sent 10,000 visitors then this works out at a CPC of about 4 pence which is a lot better than most other display adverts.

Million Dollar Homepage traffic

The traffic is actually a much better quality than you might expect. Visitors look at an average of 1.5 pages per visit and the bounce rate is much lower than traffic from some of the social news sites we use today.

Some of you might be wondering how big an advert you get for £400, well try and spot Ling in the screenshot below and you can see just how small the ad was. The screenshot is just a small proportion of the full pixel grid.

Ling Million Dollar Homepage

How an advert this small can receive any clicks is beyond me. The ad covers just 0.09% of the total area which means the site must be sending a total of around 10,000 visitors per day to the advertisers.

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