MoneySupermarket the £1 billion affiliate site

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  • July 12, 2007

Hopefully this will inspire some of you to read the affiliate marketing tips a few more times. is worth about £1 billion, according to The Times.

Simon Nixon, the founder of, is set to reap up to £126.6 million when the price comparison site floats on the London Stock Exchange later this month, valued at between £841 million and £1 billion.

What a lot of people might be pleased to hear is that even sites this big are well into basic SEO and link buying.

They buy links from several members of the DP forums and use article submission to get greate rankings. Check their links here.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Adam Thompson

    I see alot of homepage links for Are they buying those at DP?

  • Patrick Altoft

    If they are buying links to the mobile phone pages then it’s a fair assumption they are buying links to most of the pages. I’m not saying they buy links from DP but they are buying links from several DP members, probably in private deals.

  • azzam

    It only makes sense to use the basic and proven methods of SEO. If its not broken…

  • InsidersView

    Moneysupermarket are notorious link buyers – even the Financial Times were cloaking links to them a few years ago. More information can be seen on the moneysupermarket ipo post.

    It’s going to be an interesting time for the UK insurance industry – we’ll see how the market reacts to the MSM floatation and the now aborted sale of

  • Phil Holt

    It seems are the biggest link buyers with over 13 million inbound links, even more links than the BBC site!

  • Banner_Man

    Its True…”biggest link buyers with over 13 million inbound links, even more links than the BBC site!”

  • Anymnbibe

    nice post i haave RSS’d you, please update more often


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