Morning Banana Diet – is it real?

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  • October 17, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

The world Internet has been taken over today by the Morning Banana Diet. On social networks, blogs and forums everybody is talking about it and some people are saying its just a scam.

Basically all you need to do is eat a banana for breakfast, have a glass of water and you lose weight even if you eat lots of other foods during the day.

The Telegraph has this to say:

The soaring popularity of the banana has resulted in sales rising by as much as 70 per cent in the past week in some supermarkets, prompting prices to increase and importers to purchase more of the fruit.
“It’s the first time bananas have been quite so scarce,” a spokesman for Dole Japan Company, the largest banana importer in the country, told Japanese media.

The trend for eating bananas recently gathered pace following a string of television programmes proclaiming the success of the banana diet.

As a result, sales of bananas at Life Corp, a major supermarket chain, reportedly increased 70 per cent last week while a department store in central Osaka also reported August sales up 50 per cent from last year and regularly selling out by early afternoon.

The reason I’m writing about this here is that the whole Morning Banana Diet thing seems to have been started by a forum post on the Internet and now everybody is signing up to forums and mailing lists to get the diet tips. What do you think will happen to them when they fail to lose weight by eating bananas? That’s right, the mailing lists and forums can send them offers for real diets and make money from them.

Update from the people behind the website:

The diet was originally posted in a forum in July 2006. Mixi foums about the diet have tens of thousands of members. The Watanabes personal history and background is well known in the Japanese media and was nicely summarized by Time. They’ve published two books, which have been marketed in the standard fashion in bookstores. was put up in July 2008 to discuss the diet in English and has a privacy policy that says we will not use e-mail addresses in forum signups for any purpose. The recent publicity broadsided us and was not part of any scheme, but rather was because of a news story about a banana shortage that Time picked up on that we had no control over.

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