My Internet World Presentation on Link Building for Ecommerce Sites

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  • April 27, 2010

We’re down at Internet World this week and I’ve just done a seminar on Off Site SEO for Ecommerce Websites, if you want to get the slides click here for a PDF.

The sites I mentioned in the presentation are the excellent SEOmoz and their Open Site Explorer tool.

Come and see us on our stand for some free SEO advice.

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

  • Craig

    Great slides Patrick. I’m wondering how reliable you think OpenSiteExplorer’s Domain and Page Authority rankings actually are?

    For example, do you believe this is the strongest link to Blogstorm – – or do you use other methods to determine which links are stronger than others?

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  • BuzzStream

    I echo Craig. Great slides and definitely right on the mark about taking more of a PR approach to building quality relationships with sites and offering to provide quality content for them. It may take a bit more time, but the payoff is generally much richer.

    Once those links are in place, managing them can be a bit of a task. So for the shameless self-promotion I’d suggest us, BuzzStream.

  • Tahire Khan

    Many thanks for the slides. I would also echo Craigs concern about reliability, having used a firefox plugin for PageRank, the ersults can often be way off the mark.

  • internet marketing Vancouver

    Link Building is one of the prominent activity in SEO. One sided link building is necessary. Link exchange or link farming should be avoided

  • Singapore Florist

    Thanks for sharing it with us. Indeed Link building is an important factor but it’s not just everything as people think that they are likely to get good rank just because of link building. I think Good content is the most important thing. If you have an unique and interesting content then there’s no need of SEO in my opinion. You are expected to get backlinks without running any link building campaign.

  • Florence Italy

    Very good presentation and approach! From one of the few foreigners attending your seminar.

    Thank you for the slides too.

  • mark rushworth

    love it, it closely follows my own linking evaluation tactics. Ive found that by simply trawling the first 1000 links in google for your term and approaching sites that rank (even weird off topic ones) and getting links using the target term for that search you can leap up the rankings pretty quick with very little outlay.

    any chance we can see a high rez version of the slide with the link acquisition QA Procedure workflow?

    • Patrick Altoft

      Hi Mark, I’m afraid that slide is top secret :)

  • mark rushworth

    hehe… ive printed it our and squinted at it to try and gleam any juicy tips lol.

    currently i can see

    “hit wodge back donkey ass cheek”

    damned i always knew we needed an seo donkey to hit with a wodge back lol.

  • Matt Davies

    Crikey, that’s quite the power stance being pulled there.

  • mark rushworth

    How do you tackle the massive number of false positives i.e. spam directories and subdomains that have a high DA in the OSE report? also do you have any tips for checking if a page is in googles index or do you just look for grey pagerank bars like the rest of us mere mortals :)

    • Patrick Altoft

      Hi Mark, Rand @seomoz is fixing the subdomain issue. We just look at the domain and don’t bother looking at spam directories. We have a lot of manual checks on pages so just seeing if its in the index is the easy bit.

  • ecommerce software

    Well, I can therefore say that Link Building is a strategy in achieving search engine positioning, just does not gives better Page Rank, but it increases web traffic on the site. This traffic may be some times fruitful and may help in achieving better goals and Increases leads, sales and profits from the website.

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  • used cnc machines

    SEOMoz is a great site. Definitely check it daily.

  • Sean Hecking

    Patrick – Nice slides on link development. I thought the slide on PageRank not = rankings was spot on. I have seen some low PageRank sites rank well for competitive terms.

  • Peter from How To Build A Dog House

    Hi Patrick,
    I haven’t had a chance to look through your presentation yet, but I am looking forward to it.
    I’m not sure if you covered this, but what is your opinion on using linking services to build a steady flow of backlinks to your site. I’m referring to services like 3waylinks etc.

    I’ve also read recently that Google will not punish you for your backlinks because if this was the case then competitors could build backlinks to each others sites and get them banned. That kinda makes sense I guess. What are your thoughts on that?

    Will take a closer look at your work when I have a bit of spare time.

    Thanks again

  • Dave Chadderton

    Never got round to syaing that the presentation is very thought provoking. I have my own thoughts on ecommerce SEO based on a few successful strategies I’ve developed …


  • Used CNC Machine Tools

    SEOmoz site explorer is an excellent way to look at your competitions backlinks, i would encourage all of you to give it a try

  • Ecommerce ERP

    Thanks for slides, i liked your approach. and as for me, Open Site Explorer is indisputably effective and useful tool for links analysis

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