Do New Blogs Have More Active Subscribers

  • 0
  • October 31, 2007

Looking at my Netvibes and Google Reader accounts there are a lot of feeds that I subscribed to months or even years ago that I never ever read. These are feeds from popular sites that have thousands of readers and yet I’m no longer interested in the subject matter enough to read them.

The reason is normally that the feed was related to a project or client a few months ago or that the blog produced a few good posts but has since gone downhill.

Although these feeds will stay unread they are still going to stay in my feed reader. Why? Because I’m too lazy to remove them. The same principle applies to feed readers as offline magazine and gym subscriptions – people are just too lazy to cancel them. At least with feeds you don’t have to pay for them and you never know when you might need them.

Whenever I get a link from somewhere like Engadget or TechCrunch and receive about 500 uniques from their half million + subscriber base it always makes me wonder how many of their readers actually open the feed at least once a week.

Some new blogs seem to have only a couple of thousand readers but hundreds of active commenters and it makes me wonder how many larger blogs have thousands of uninterested subscribers.

Maybe every blog should be forced to ask readers to confirm their subscriptions once in a while to let new blogs catch up? Smile

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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