New linkspam algorithm from Google

  • 0
  • March 4, 2010
Patrick Altoft

Patrick Altoft

Director of Strategy

For those of you into paid links and blog/guestbook spamming this is probably going to be bad news – Google has apparently got a new linkspam algorithm and they are actively seeking reports to test it with.

Google has been working on some new algorithms and tools to tackle linkspam and we’d like to ask for linkspam reports from you. If you’d like to tell us about web sites that appear to be using spammy links (e.g. paid links that pass PageRank, blog spammers, guestbook spammers, etc.), here’s how to send us more info. Go to

https://www.google.com/webmasters/tools/spamreport

and tell us about the site that appears to be employing link spam. Be sure to include the word “linkspam” (all one word, all lower-case) in the textarea (the last field in the form).

Now we’ve all heard about Google trying to crack down on paid links before but they have failed for a number of reasons. The main reason is that a lot of sites with top rankings have thousands of paid links. Other people see these links, assume that they must be working and then go out and replicate them. There are some clever people who understand that these links might not actually be helping but most people don’t know how to really test whether a link is passing weight.

It will be interesting to see what happens with this one. Perhaps this new algorithm is going to be part of the caffeine update which we are still waiting for.

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