We already know that Rupert Murdoch is planning to launch a paid content strategy sometime next year but in a recent Sky News interview he went one step further and said that they would be blocking Google from indexing content from their websites.
Some papers might do well by charging for content but surely charging for content and blocking Google is a step too far. How would people find the content to buy in the first place without search engines?
Murdoch claimed that readers who randomly reach a page via search have little value to advertisers. Asked by Sky News political editor David Speers why News hasnâ€™t therefore made its sites invisible to Google, Murdoch replied: â€œI think we will.â€