Google Local Business listings are a huge source of traffic for businesses lucky enough to have locations in lots of different towns. Unfortunately over the last few months Google has removed a lot of links from these listings and it’s costing people a lot of traffic.
Previously if there was only one business listed on the map then it used to link directly to the businesses website, now it just links to the “place page” which is of course full of AdWords ads. This is the same for verified and unverified listings.
Add this to the fact that Google is rolling out sponsored listings within the Local Business Listings and it all starts to look like we might be seeing a big decline in the free traffic we are used to from the Local Business Listings.