#NotForMe, Weetabuddies and Pathbreaker

  • 1
  • February 26, 2016
David White

David White

Head of Content Marketing

A new week means new campaigns. There’s been a lot of creative PR activity over the past seven days, so check out the ones we’ve really liked.

Thomson Cruises – #NotForMe

What comes to mind when you think of a cruise? Cramped? Slow? Full of (heaven forbid) old people? You’re not the only one.

Thomson Cruises decided to challenge this perception by sending a bunch of lucky explorers on the cruise of a lifetime. They were then encouraged to upload snaps of their travels to Instagram with the sarcastic hashtag #NotForMe.

We don’t know about you but this is definitely for us!


Breakfast cereal Weetabix is running a fun campaign that allows kids to express their creativity and gets them to eat healthily.

After making their own ‘Weetabuddy’ using pieces of fruit, they can then enter their masterpiece to be in the chance of winning of a Weetabuddy soft toy.

The campaign has been a huge success, with more than 10,000 entries and counting!

Lush launches pop-up Sun Cinema

As winter draws to a close and the days are beginning to get longer, it’s very easy to start thinking of warmer times. Especially if you were the guy who advertised an igloo on Airbnb.

That’s why Lush Cosmetics is trying to get people in that summery mood by showing screenings of sunshine-themed films – like 500 Days of Summer – in a pop-up cinema designed to complement the scents of Gorilla Perfumes.


Two of the brand’s most iconic fragrances – The Sun and The Smell of Freedom – will be wafted around to complete the experience.

Screenings will be shown on selected evenings in their Oxford Street store until 23rd March.

Wyborowa vodka Pathbreaker

Break up the monotony of everyday life with vodka! Okay, not quite.

Polish vodka brand Wyborowa is running a contest through their new map-based app Pathbreaker to see who can break their routines the most. If you visit the same place twice, the game is over. But for the best explorers, a trip to Las Vegas is up for grabs.

Wyborowa roped in LA vlogger John Paul Piques to create a video of him trying it out. Check out how he fared below…

Pepsi Max Cherry gets arty

For their latest campaign, Pepsi Max Cherry is taking art into a new dimension.

The soft drink brand teamed up with GIF-iti artist INSA and singer Charli XCX (below) to create a free exhibition that will run at London’s Old Truman Brewery on Saturday 27th February.


They asked fans (and Charli) for some visually creative descriptions of what it feels like to them to drink Pepsi Max Cherry. INSA then took the best ones and turned them into a 13 feet high piece of interactive art made up of 72 paintings.

Visitors to the exhibition can download the GIF-iti app to their device (or use the iPads with it pre-installed) and hold it up to the artwork to make it come alive in the form of moving GIFs.

The exhibition is part of Pepsi Max’s #TasteRevolution campaign that also includes a branded Snapchat lens.