What does a nude calendar, men with nail polish, and Gary have in common?

  • 2
  • October 7, 2016
David White

David White

Head of Content Marketing

It’s all about the men in this week’s campaigns round-up it seems. From blokes getting their kit off, to men sending a very powerful message with a simple gesture, here are our favourite PR campaigns of the week.

It all started with a disgruntled customer…

Sainsbury’s and Gary (the dairy-free cheeseboard)

Every PR person around the country has to agree that this reactive PR campaign hit the nail on the head.

When a customer complained to Sainsbury’s that, as a cheese lover, she was offended that the supermarket wanted to call their new coconut-based alternatives “cheeseboards”, the supermarket giant listened.

In the haste of complaining, the customer suggested that Sainsbury’s call their new line ‘Gary or something’ to differentiate the product from cheese.

So Sainsbury’s launched their new line with the following comment:


Moving on to our next favourite campaign of the week, which we think would make even Gary melt.

Red Hot Exposed 2017 Nude Calendar

If you’re thinking about the sort of 2017 calendar you want, look no further. Red Hot Exposed have launched their very first nude calendar, featuring only red-haired men.

And while the sights will make a cold, lonely office feel like a sweltering summer Pimm’s party, the PR campaign has a brilliant cause behind it. All the proceeds from the calendar will be going to The Diana Awards anti-bullying initiative, which has so far raised £45,000 for charity.

Staying with the charity theme, men have really pushed the boat out this month.


YGAP, a non-profit Australian organisation, have launched their “Polished Man” campaign this week.

The campaign came about when Elliot Costello, the CEO of YGAP, visited Cambodia and met with child abuse victim, Thea. The girl shared her amazing survival story while painting his nails, which sparked a genius idea for the campaign.

“‘Polished Man starts with painting a fingernail. That nail leads to a conversation. that conversation inspires a donation. That donation allows for awareness, prevention, and protection.”

The campaign has currently raised over $257,000 AUD, with all funds raised being channelled into trauma recovery and trauma prevention programmes for children who have suffered, or are at risk of suffering violence globally.

That time Chris Hemsworth became a #PolishedMan. Nailed it.

A photo posted by P O L I S H E D M A N (@polishedman) on

So lads, get your polishes out and paint a nail in October!

The next campaign is a bit sinister, but when Anthony Hopkins is involved, I’m on board.

HBO launch new series Westworld

A new study found that Brits are terrified of robots being integrated in our society, so what better way to launch the new series of Westworld than by unleashing a robot army to roam around London?

Watch the video below to see how they got on, and if you’re missing Anthony Hopkins in all of this, watch him in the trailer here.

As well as half-naked robots roaming around London this week, we have also noticed something else. It seems the romantic Autumn has definitely turned ice-cold, which makes this simple campaign a welcome one.

Starbucks and Teavana

Starbucks has partnered with Teavana and were giving away free tea lattes to help us stay warm when the weather decides to drop 10 degrees overnight.