Olympic SEO part 2

  • 0
  • August 13, 2008
Patrick Altoft

Patrick Altoft

Director of Strategy

Yesterday I wrote a post about the Beijing 2008 Olympic Games.

Google picked up the post in the blog search results at the bottom of this page which is linked directly from the Google logo for the duration of the Olympics.

So far in about 20 hours over 500 people have clicked on the link. Not bad when you consider there are over 20 links above it on the page including a lot of high authority websites. My guess is that the click through rate to the blog search results is probably less than 1%.

I actually think the results in the UK are quite poor for this term, as a user I want to see sites like the BBC and some newspapers in the results rather than the sites that are being listed.

I’m still not sure why other people aren’t picking up on these things, writing a blog post takes 10 minutes and if you owned a sports news website the traffic is going to be ideally targeted.

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