Organic results only make up 21% of Googles search result pages

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  • November 30, 2009

Over the last few months Google has been really pushing local search in the UK (with plans to push it even more) and we are finding Local Business Results increasingly creeping into generic keywords such as mobile phones.

Today I thought it would be interesting to take the “mobile phones” search results and see what percentage of the page each element takes up. The results are below and you can click on the screenshot to see a full size version of the whole page.

The top 10 organic results now only account for 21% of the page with local listings taking up 9.3% – almost the same as the Adwords ads which take up 14.3%. Just under 50% of the page is either white space or navigation links.

Google area figures

Google results

Page real estate

Patrick Altoft

About Patrick Altoft

Patrick is the Director of Strategy at Branded3 and has spent the last 11 years working on the SEO strategies of some of the UK's largest brands. Patrick’s SEO knowledge and experience is highly regarded by many, and he’s regularly invited to speak at the world’s biggest search conferences and events.

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