Over the last few months Google has been really pushing local search in the UK (with plans to push it even more) and we are finding Local Business Results increasingly creeping into generic keywords such as mobile phones.
Today I thought it would be interesting to take the “mobile phones” search results and see what percentage of the page each element takes up. The results are below and you can click on the screenshot to see a full size version of the whole page.
The top 10 organic results now only account for 21% of the page with local listings taking up 9.3% – almost the same as the Adwords ads which take up 14.3%. Just under 50% of the page is either white space or navigation links.