Over optimisation of anchor text

  • 0
  • September 29, 2010
Patrick Altoft

Patrick Altoft

Director of Strategy

What does your link profile say about you? Over the last 9 months this question has become hugely important and still most people are building links while blissfully unaware of what’s really going on.

We spend a lot of time doing link profile analysis across entire industries and while I’m not going to let too many secrets out of the bag I suggest you take a read of Tims post about over optimised anchor text and also anchor text losing influence published a couple of weeks ago.

Tim is Head of Search here at Branded3 and has more time to blog than me at the moment :)

The chart below is take from Tims article – you can see the pattern clearly. The sites with more brand related links ranked higher across 10 big keywords and 100 sites.

Anchor text importance

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