What does your link profile say about you? Over the last 9 months this question has become hugely important and still most people are building links while blissfully unaware of what’s really going on.
We spend a lot of time doing link profile analysis across entire industries and while I’m not going to let too many secrets out of the bag I suggest you take a read of Tims post about over optimised anchor text and also anchor text losing influence published a couple of weeks ago.
Tim is Head of Search here at Branded3 and has more time to blog than me at the moment
The chart below is take from Tims article – you can see the pattern clearly. The sites with more brand related links ranked higher across 10 big keywords and 100 sites.