This week has been full of surprises. Brands and people we’ve known all our lives have been mixing it up with a bit of help from PR. From good old Greggs doing wine tasting to David Attenborough narrating Adele’s hit song “Hello”, here are our favourite PR campaigns from this week.
Allianz: Family GPS with a twist
A study shows that seven out of 10 drivers are more cautious when driving with someone they love. To help raise awareness for road safety, insurance company Allianz created a Family GPS. It works like any other GPS, apart from the voice – the directions were recorded by loved ones, but what were the results? See for yourselves. HINT: a lot of smiles!
Greggs does wine!
To be honest, I don’t know why Greggs didn’t think of doing this sooner. A lovely glass of Merlot and a steak bake seems like a perfect pairing. Vesuvio wine bar have joined the bakery giant to ensure that customers pick the right wine to go with their favourite pasties.
Tickets to the event cost £25 and you get a wine tasting lesson to ensure you pick the right grapes for all items on the menu.
Adele: David Attenborough adds animal magic
We really didn’t see this coming. The internationally-beloved David Attenborough has put a spin on the newly-released hit by Adele. Her latest emotional ballad received the full Attenborough works with narrations like “She, like all pop stars, needs to hunt to survive”. You can watch the full spectacle on BBC Radio 1’s website.
Pantone: Colours bring cheer to the monsoon season
Bring on the rain! Something you probably don’t hear very often in the UK, but in South Korea, people couldn’t wait for the monsoon season to start, all with a little help from this clever PR stunt.
Pantone, the provider of colour systems, have launched “Project Monsoon” in the streets of Seoul to cheer up locals during the three-month monsoon period. The clever PR stunt involved painting the streets of Seoul with hydrochromatic paint, which turned into beautiful vibrant colours when the rainy season kicked in. Rainy days have never looked more uplifting; next stop London for “Project Monsoon”?
Starbucks: Getting in early for Christmas
Yes, it’s only the start of November, but Christmas seems to have come early for Starbucks. The shops have been filled with Christmas trees, Christmas music and, of course, a wide selection of festive lattes.
However, the festive mood doesn’t stop just in the coffee houses, as Starbucks partnered with Manning Gottlieb OMD, Fuse and Mobile5 to create an amazing four-metre high Christmas tree made out of the famous Starbucks red coffee cups. The campaign is intended to get fans tweeting using the #RedCups hashtag, so that the tree lights up one cup for every tweet.
The fun doesn’t stop there, as the coffee giant will also be displaying the best tweets on digital display boards in King’s Cross train station. And, true to Christmas spirit, Starbucks will also be donating £150,000 to charity. We can’t wait to see how other brands can top the Christmas PR campaigns already being rolled out.