Penguin, Panda & Links – The SEO Winners & Losers for 2012

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  • May 28, 2012
Patrick Altoft

Patrick Altoft

Director of Strategy

2012 has seen unprecedented activity in the SEO world with Google reducing rankings thousands of sites via algorithms such as Panda and Penguin and also the less talked about “unnatural link” update.

Lots of well known sites have lost visibility recently but there are also a lot of cases where sites are ranking higher than ever before.

We asked the SEO data provider Searchmetrics to provide some data on the biggest winners and losers for 2012 so far to help shed some light on the strategies that are working (and those that are not). Searchmetrics Essentials is a great tool because it shows visibility for all sites and updates every Thursday with the winners and losers – at the moment they don’t allow you to select a custom time frame so this data is previously unseen.

The data is filtered to show sites with over 1000 visibility at the start of the year to make it cleaner.

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